Digital Marketing Strategist
Hi, I'm Steve Ferreira
Award-winning digital strategist, passionate about building sustainable business success. With over a decade of experience across the world and many industries, there is a solution to your challenge.
Inquisitive and Passionate about Digital Marketing
Skilled, awarded, and accomplished digital marketing specialist with over a decade of experience and a successful track record of researching, building, and implementing effective digital strategies in multiple industries and markets. Passionate about sustainable business growth and development, with a mission to drive positive results and outcomes. Professionally recognized as innovative and committed to operational excellence and leadership.
For a more comprehensive understanding of my qualifications and career achievements, please visit visit my LinkedIn profile .
Industry Leaders
Dedication Crafts Mastery
Strategy & Execution
Performance Marketing
Lead Generation
Audience Segmentation
Business Development
Media Planning
CPC & CPM
Strategy & Management
Brand Development
Market Research
Trend Forecasting
Brand Management
Brand Positioning
Brand Communications.
Operations and Support
Data Reporting & Analytics
Competitive Revenue Analysis
Team Leadership
UX&UI / Design Thinking
SEM
CMS & CRM
Commendations
Samantha
Digital Marketing SpecialistGreatly Uplifting
15 September 2023"Working with Steven was not only uplifting and fun, but his great delivery of various business strategies provided immense insight into his work ethic, dedication and being a team player. As a lead strategist, he mentored and led a team but also fostered great relationships among various departments. His factual and data-driven personality should not be taken for granted."
Mark
Head of CommercialStrategically Focused
15 September 2023"Steven was always an absolute pleasure to deal with, both in terms of his nature and strategic ability. His diverse experience saw him being called into many projects supporting various need states. Strategy is often the precursor to implementation and the solid foundation laid by him ensured success with minimal deviation from the point of initiation. An asset to any strategically focused business."
Alex
Category ManagerExceeds Expectations
16 December 2020"Steven showed incredible energy when working on our account. He went out of his way to find additional research and plan our strategies - While not being a direct consumer of our brand he still managed to find a way to related, understand en see into out visions. Given the right circumstances, I would move my business to follow Steven."
Chris
Managing DirectorGreat Hire
20 May 2020"I had the pleasure of working with Steven and found him to be a valuable asset. He's honest, dependable, and a hard worker who impressed clients with his strategic thinking and digital expertise. Leveraging his experience across agencies, Steven crafted impactful pitches that secured both new and existing business. Highly organized and a strong communicator, he excelled at working independently, following through on tasks, and adapting to any project assigned. Beyond his core skills, Steven readily volunteered for internal initiatives, charity events, and employee wellness programs. I highly recommend Steven – he'd be a tremendous asset to your team."
Bianca
DirectorGreat Mentor
14 September 2023"Steven is my mentor. He is an amazing mentor and has contributed a great deal towards my career and growth. He has grown into a great friend of mine as his presence around the office is magnetic. He always has a joke instore for you which somehow leads to life advice. Steven in essence is a great leader and contains all the qualities a leader needs, to the point, caring, hardcore, understanding and best of all teaches you the tools you need to become a successful candidate yourself."
Amber
Marketing and Operations ManagerLeader & Innovator
1 March 2024"In my experience working with Steven, he consistently impressed me with his unique strategic insights, leadership, and digital marketing knowledge. His attention to fine details helped us identify critical issues early on, saving us time and money. Beyond his technical skills, Steven is a natural mentor. He fostered a positive and collaborative work environment, always willing to share his knowledge and push others to excel. His ability to challenge perspectives led to innovative solutions on numerous occasions. Steven's dedication, expertise, and leadership make him an asset and I have no doubt he will continue to achieve great things"
Jessica
Digital StrategistSkilled Mentor
27 September 2023"Steven was an incredible mentor and work colleague. He is a highly skilled and experienced strategist that pays attention to detail and is dedicated to working to the best of his ability for each and every client he works on. His patience when it comes to helping others is admirable - he is always ready and willing to help anyone within his team to understand a specific topic or help them to grow within their role. He has the consistent willingness to learn, effective communication, and self-motivation. I highly recommend Steven to any company as I know that he is a high quality candidate."
Jerome Styer
Regional Business LeadCurious problem-solver
20 December 2015"What I enjoyed most about Steven was his curiosity. Whilst the clients were complimentary about Steven’s ability & administration I believe his interest lies in understanding & solving marketing or communication challenges given the number of discussions we had around projects & how to approach or solve them."
Latest Posts
Why Hiring a Digital Marketing Strategist is Your Smartest Move in 2024
Taking on help in your small business can be a game-changer, but knowing when and who to hire can be a challenge. This article dives deep into the transformative role a marketing strategist can play, and why in 2024, it’s a decision poised to propel your business forward.
Marketing Strategists: Masters of the Marketing Maze
Forget the guesswork. A marketing strategist isn’t just someone who throws ideas at the wall – they’re the architect, meticulously crafting a data-driven roadmap to achieve your specific goals. They expertly analyze your target market, identify winning marketing avenues (think Instagram vs. LinkedIn), and develop high-level strategies across those channels.
The Powerhouse Impact of a Marketing Strategist
Investing in a marketing strategist isn’t just about creating a plan; it’s about harnessing their expertise to solve your biggest marketing challenges. Here’s how they supercharge your success:
- Target Market Mastery: They don’t just identify your ideal customer – they become them. They understand their wants, needs, and online behavior, ensuring your marketing speaks directly to them.
- Competitive Edge: They’ll dissect your competitors, uncovering their strengths and weaknesses. This intel empowers you to differentiate your brand and dominate your niche.
- Brand Identity Alchemy: (For strategists who offer this service) They’ll craft a compelling brand identity that resonates with your target market, fostering loyalty and trust.
- Messaging that Moves Mountains: They’ll craft clear, concise messaging that connects with your target market on an emotional level, driving action and conversions.
- The Strategist’s Symphony: They orchestrate all these elements into a cohesive marketing strategy, ensuring every piece works in harmony to achieve your goals.
Why 2024 Demands a Marketing Strategist
The marketing landscape is a dynamic beast, constantly evolving. Here’s why a marketing strategist is more crucial than ever in 2024:
- The Shifting Sands of Marketing Platforms: What worked wonders in 2022 might be a dud today. Remember the photo-centric Instagram of yesteryear? Now, it’s all about video. A marketing strategist helps you navigate these changes, adapting your tactics while staying true to core marketing principles.
- Growth Demands a Strategic Shift: As your business scales, your marketing strategies need to evolve alongside it. A skilled strategist identifies the strategies that propel your growth, ensuring your marketing efforts stay aligned with your expanding business.
- The Evolving Buyer: Buyer behaviors are constantly in flux. Perhaps transparency and shared values are now paramount to your target market, necessitating adjustments like your own “what’s working and what’s not” email. A marketing strategist keeps you attuned to these shifts, ensuring your marketing resonates with the ever-changing buyer.
- Target Market Metamorphosis: Your ideal customer might subtly (or dramatically) shift over time. A marketing strategist helps identify this shift, crafting strategies to reach and convert this new iteration of your target market.
Signs You Need a Marketing Strategist in Your Corner
Not sure if a marketing strategist is the missing piece to your puzzle? Here are some telltale signs:
- Sales Stagnation: Are your sales flatlining? A fresh perspective from a marketing strategist can revitalize your marketing efforts and reignite sales growth.
- Stale Strategies: Have your tried-and-true strategies lost their effectiveness? A marketing strategist can breathe new life into your marketing, identifying innovative approaches to reach your target audience.
- Leads that Don’t Convert: Are leads pouring in but failing to convert into sales? A marketing strategist can diagnose the issue, optimize your marketing funnel, and ensure leads translate into paying customers.
- The Wrong Crowd: Are you attracting the wrong kind of leads? A marketing strategist can refine your targeting to attract high-quality leads primed for conversion.
Who Benefits Most From a Marketing Strategist?
While a marketing strategist can add value at any stage, their expertise shines brightest in these scenarios:
- Startup Surge: Building a solid marketing foundation from the ground up? A marketing strategist helps you hit the ground running with a clear, data-driven strategy.
- Level Up Your Growth: Ready to take your business to the next level but unsure how to get there with marketing? A marketing strategist provides the roadmap you need to scale strategically.
- Marketing Mayhem: Is your marketing experiencing some dysfunction? A marketing strategist can identify the bottlenecks and formulate a plan to get your marketing back on track.
The Power of Paid Media in this Digital Age
The digital battlefield is crowded, and attention spans are shorter than ever. Businesses are locked in a fierce struggle to capture consumer interest, but fear not! Paid media emerges as your secret weapon, a potent marketing strategy guaranteed to propel you to the forefront. This definitive guide will answer every question you have: What is paid media? Why is it essential? How can it fuel your success in this cutthroat online environment?
Paid Media: A Targeted Powerhouse
Unlike organic publicity (earned media) or your own content platforms (owned media), paid media involves a strategic financial investment. You leverage paid channels and platforms to showcase your business, products, or services to a vastly wider audience. Here’s the beauty: you’re not firing blindly into the dark. Paid media empowers you with laser-sharp targeting capabilities.
Gone are the days of generic advertising. Advanced targeting options allow you to pinpoint your ideal customer’s demographics, interests, online behavior, and even geographic location. This ensures your message reaches the right people at the perfect time, dramatically increasing the likelihood of conversions.
Channels to Conquer Every Audience
Paid media encompasses a diverse arsenal of channels, each with its unique strengths:
- **Search Engine Advertising (SEA): **Bid on relevant keywords to have your ads displayed prominently on search engine results pages (SERPs). Dominate the top spots on Google and other search engines, ensuring your brand is the first potential customers see.
- Social Media Advertising: Leverage the immense power of social media giants like Facebook, Instagram, Twitter, and LinkedIn. Run targeted ad campaigns that resonate deeply with your audience, fostering brand awareness and driving conversions.
- Display Advertising: Eye-catching banner ads, images, and videos displayed across websites – that’s display advertising. Partner with ad networks like the Google Display Network to reach a massive audience and establish brand recognition.
- Pay-Per-Click (PPC) Advertising: With PPC, you only pay when a user clicks on your ad. Platforms like Google Ads and Bing Ads provide a cost-effective way to drive qualified traffic to your website.
- Video Advertising: The power of video is undeniable. Promote your content through captivating video ads on platforms like YouTube, reaching a highly engaged audience and fostering brand storytelling.
- Native Advertising: Seamlessly integrate your ads with the surrounding content. Sponsored articles or promoted posts create a more natural user experience, fostering trust and engagement.
Why Paid Media is Your Marketing Must-Have
The benefits of incorporating paid media into your marketing strategy are irrefutable:
- Unmatched Targeting: Reach your ideal customer with pinpoint precision, maximizing the effectiveness of your campaigns.
- Instant Visibility: Unlike organic methods that take time, paid media delivers immediate results. Get your brand and message in front of potential customers the moment your campaign goes live.
- Measurable ROI: Track the performance of your campaigns in real-time with unparalleled accuracy. Analytics tools and key performance indicators (KPIs) like click-through rates (CTR), conversion rates, and return on investment (ROI) empower you to optimize your campaigns for maximum impact.
- Brand Awareness on Steroids: Paid media rapidly builds brand awareness by exposing your brand to a vast audience. Increased familiarity breeds trust and loyalty, propelling you ahead of the competition.
- The Competitive Edge: Outbid and outmaneuver your rivals! Paid media allows you to secure prime ad placements and utilize innovative ad formats, keeping your brand at the forefront of your industry.
- Adaptability and Growth: Paid media campaigns are incredibly flexible. Adjust budgets, targeting criteria, and ad creatives on the fly to adapt to market trends and seasonal shifts. Scale your efforts seamlessly as your business expands, reaching an ever-growing audience.
Don’t Just Survive, Thrive: Take Action Now
The time for hesitation is over. Embrace the power of paid media and unlock a new era of marketing success. Targeted reach, rapid results, and measurable ROI – these are just a few of the weapons in your paid media arsenal. Take decisive action, leverage this dynamic marketing approach, and dominate the ever-evolving digital landscape.
Disclaimer: This guide is intended to be informative and does not constitute professional marketing advice.
Google Performance Max: Everything you need to know
Performance Max: The All-In-One Powerhouse for Google Ads
Even the most seasoned PPC managers can’t deny it any longer: Performance Max campaigns are a game-changer. But to unlock their true potential, you need a fresh mindset compared to traditional Search and Shopping campaigns.
Why Performance Max Crushes It
Performance Max isn’t about cramming your ads into specific categories. It’s about providing Google Ads with a treasure trove of assets (text, videos, images, product feeds) and letting its machine learning work its magic across all of Google’s vast advertising inventory. This means your ads can appear on Search results, YouTube videos, Display networks, Gmail inboxes, Maps listings, and more – all from a single, streamlined campaign.
Here’s what makes Performance Max so powerful:
- Unleash the Power of Targeting: Leverage keywords, audiences, and product feeds for laser-focused targeting. But remember, Performance Max will quickly expand beyond your initial settings to find the highest-converting users. Embrace this flexibility!
- Smart Bidding for Maximum Conversions: Ditch manual bidding. Performance Max uses Smart Bidding to optimize bids in real-time, maximizing conversions or conversion value based on your goals.
- Complex Auctions? No Problem: Google’s sophisticated algorithms analyze user behavior across millions of data points to identify users most likely to convert at any given moment. The result? Ads that resonate with the right people at the right time.
- New Customer Acquisition & Brand Control: Need to attract new customers? Performance Max allows you to bid higher for those valuable acquisitions. Plus, you can now exclude brand terms to ensure your ads appear for non-branded searches.
- Pruning for Peak Performance: Asset group-level reporting empowers you to identify underperforming segments and take action. Exclude them, move them to a new Performance Max campaign, or bring them back to Standard Shopping – the choice is yours!
Performance Max vs. The Rest: Why It Wins
- Inventory & Budget Management: Bidding and budgeting are a breeze at the campaign level. Transparency might be limited, but Performance Max prioritizes reaching users likely to convert, even if it means venturing outside traditional high-cost-per-click bubbles.
- Reporting: While granular keyword data is gone, Performance Max offers campaign and asset group reports with valuable insights. Don’t neglect the revamped Insights tab either – it’s a goldmine of downloadable data.
- Control vs. Guidance: Performance Max isn’t a “set it and forget it” campaign. You steer the ship by providing ad copy, creatives, audience signals, data feeds, and strategic goals. Let the algorithm handle the heavy lifting.
- Involvement: Your role shifts from constant tinkering to focused monitoring and big-picture adjustments. Focus on clean data, CRM integration, and landing page optimization – all crucial for peak profitability.
Performance Max in Action: Proven Strategies
Here are winning campaign structures for different account types:
- Ecommerce: For brands selling their own products, Performance Max with creative assets shines. For multi-brand retailers, prioritize data feed optimization and “Smart Shopping” approach.
- Lead Generation: Start with Search campaigns to build conversion data. Then, move to Performance Max with asset groups segmented by offerings and location for targeted lead generation.
The Verdict on Performance Max
We’re bullish on Performance Max, but it’s not perfect. Here’s a balanced view:
Pros:
- Breakthrough Beyond Search Intent: Reach potential customers who aren’t actively searching for your product but might be receptive based on their interests.
- Full-Funnel Targeting: Performance Max captures users at all stages of the buying journey, maximizing conversion potential.
- A/B Testing on Steroids: Test new ad formats like YouTube videos without the learning curve of dedicated campaigns.
Cons:
- Expensive Takeoff: Performance Max can be pricey during the initial learning phase as the system gathers data.
- Patience is Key: Don’t expect instant results. It takes time for Performance Max to truly optimize and deliver.
The Future is Performance Max
Performance Max represents a paradigm shift in Google Ads. It’s not a replacement for traditional campaigns, but a powerful tool to reach new heights. Embrace the change, and watch your conversions soar.