About Me
Hailing from the South of Johannesburg, I attended Marist Brothers Linmeyer, a private school where my achievements earned me yearbook mentions every year. Outside of academics, I was a seasonal athlete, tackling swimming, water polo, athletics, and cross country running.
After graduating high school, I pursued a BA in Integrated Marketing Communications at AAA School of Advertising, specializing in Brand Management and Strategic Account Management. This led to my first role at McCann Worldgroup, where I gained valuable experience in digital marketing and with international brands.
Fueled by a thirst for knowledge, I embarked on a BCom (Hon) Business Science Degree at Wits University. My thesis, driven by personal curiosity, received high praise from lecturers and academics.
My career journey has been one of continuous learning and growth. I take my dad’s motto to heart: “If you’re going to do something, spend the time and do it right.” This commitment to excellence fuels my drive to help others as well.
In January 2023, I relocated to Canada where I have lived and worked and looking forward to expanding my network globally.
- Digital Strategy Director
- Fractional CMO
- Performance Marketing
My Experience
Job Experience
Digital Strategy Director
Freelance - (Aug 2023 - Present)Helped independent agencies and SMBs across North America achieve significant revenue growth and brand performance improvements. Leveraged expertise, in-depth research, and client immersion to develop highly engaging social media strategies, optimize media alignment, and deliver impactful SEO solutions.
Global Digital Marketing Manager
Solmax - (Sept 2022 - Aug 2023)Solmax is an environmental engineering manufacturing business that operates around the world. The products are used for environmental and civil infrastructure, and have proven results over time. My role held me accountable for building, maintaining and measuring all digital channels, while paying specific attention to their individual objectives within the marketing eco system. Specific attention was given to building the brand as the industry leader through positioning, differentiation and building mental availability.
Senior Digital Strategist
Flume - (Mar 2021 - Oct 2022)Flume is a full service digital marketing agency. As the Senior Digital Strategist, i was accountable for digital transformation planning, developing tailored digital marketing strategies for clients though brand, positioning and paid media, while growing the team through skill development and leadership. Serving clients in Africa, Australia and the US.
Digital Strategist
So Interactive - (April 2020 - March 2021)Established and built the strategic planning division with a specific focus on increasing client billings through business development, and performance marketing – specifically for the Insurance, Finance and Real-estate Investor sectors.
Digital Strategist
Platform 5 (AKQA) - (Apr 2018 - Mar 2018)Built relationships with clients, assisting with business development and upskilling staff members on strategy, leadership and paid advertising best practices– specifically for FMCG and Fashion Retail sectors.
Strategic Planner
Mirum (Wunderman Thompson): (Aug 2017 - Mar 2018)Led large alcohol, finance and fast-food brands to reach their KPI’s.
Digital Strategist and Online Media Specialist
FGX Studios: (Mar 2016 - July 2017)Accountable for onboarding new clients, strategy development and leading the paid media team.
Social Media Executive
King James Group: (Nov 2015 - March 2016)Social Media Management, Content Production and Paid Media.
Account Executive
McCann Worldgroup: (Nove 2013 - Nov 2015)Project management with the Beauty, FMCG and Automotive sectors.
Education
Bcom (Hon) Business Science in Strategic Marketing
WITS University: (2015 - 2016)Wits University, also known as the University of the Witwatersrand, Johannesburg, is a leading research university in South Africa. Founded in 1896, it's the third oldest university in the country. Located in Johannesburg, Wits is known for its commitment to academic excellence and its focus on research that contributes to solving local and global challenges. The university boasts a diverse student body and attracts talented researchers from around the world.
BA Integrated Marketing Communications
AAA School of Advertising: (2011 - 2013)The AAA School of Advertising is a South African institution dedicated to fostering creativity in the advertising, marketing, and design fields. Founded in 1986 by the Association of Advertising Agencies, AAA has a strong industry focus, providing students with real-world experience through projects and working in agency-like teams. Their curriculum integrates the latest advancements in technology and media, ensuring graduates are well-equipped for the ever-evolving world of communication.
IEB Matric
Marist Brother Linmeyer: (1997 - 2010)Marist Brothers schools are part of a worldwide network of Catholic institutions founded by Marcellin Champagnat in 1817. Their mission is to educate young people, particularly those in need, with a focus on academic excellence, building strong Christian values, and fostering a spirit of service to the community. Marist schools can be found in over 80 countries and are known for offering a well-rounded education that emphasizes both religious and social development alongside academics.
What I Am Doing
Digital Strategy Director
I thrive at the intersection of big ideas and meticulous planning. As a Strategy Director, I foster collaboration, analyze data to uncover hidden opportunities, and develop winning strategies for sustainable growth.
Fractional CMO
I offer strategic leadership and marketing know-how of a seasoned executive, but on a flexible, customized schedule. You get the growth-driving power you need without the full-time cost.
Performance Marketing
Paid media is my playground, data is my compass, and analytics are my secret weapon. As a performance marketer, I'm laser-focused on results. I craft targeted campaigns that drive leads, boost sales, and maximize your return on investment. Let's get down to business and make your marketing dollars sing.
