Professional Resources & Recommendations
This page is a curated collection of professional resources, equipment, and tools that I personally use and recommend. As a marketing and advertising specialist, I believe in the power of great tools to support strategic work. This list includes everything from foundational leadership books that have shaped my perspective to the essential office equipment that supports my daily workflow.
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Simon Sinek
This book is a foundational read for any business professional. Sinek argues that people don’t buy what you do, they buy why you do it. He presents a framework called “The Golden Circle” that helps leaders and marketers communicate their purpose, cause, or belief, which is the key to inspiring action.
- Why it's a must-read: It helps you think about your business or brand from a purpose-driven perspective, which is crucial for building a strong, lasting connection with customers.
Donald Miller
Miller’s book offers a simple, seven-part framework to craft a clear and compelling message. He explains how to position your customer as the hero of their own story, with your brand serving as the guide that helps them overcome their challenges. This is a practical guide for anyone who needs to create more effective marketing copy
- Why it's a must-read: It provides a direct, easy-to-implement process for creating messaging that resonates with your target audience and drives conversions.
Robert B. Cialdini
A classic in marketing and sales, this book breaks down the six universal principles of influence: reciprocity, commitment and consistency, social proof, authority, liking, and scarcity. Cialdini’s work is based on decades of psychological research, offering deep insights into human behavior that are highly relevant to digital marketing.
- Why it's a must-read: Understanding these principles helps you create ethical and effective marketing campaigns by tapping into the core drivers of human decision-making.
Jim CollinsJim Collins
Collins and his research team studied companies that transitioned from good to great and sustained that performance for at least 15 years. The book outlines key concepts, such as Level 5 leadership and the Hedgehog Concept, that distinguish great companies from the rest. While not a marketing book per se, its lessons on disciplined thought and action are essential for any business leader.
- Why it's a must-read: It provides a data-backed framework for building a high-performing and enduring organization.
Allan Dib
For a practical and actionable approach, this book is highly effective. It simplifies the marketing process into a single, comprehensive page, broken down into nine key sections. It helps you create a clear, actionable plan that covers everything from lead generation to sales conversion and customer retention.
- Why it's a must-read: It demystifies marketing and provides a clear, step-by-step roadmap that is particularly useful for small business owners and entrepreneurs.
How to Create a full-funnel PPC Marketing Strategy
The marketing funnel is a cornerstone concept. It’s not just a visualization tool; it’s a strategic roadmap for success. And
Digital IMC – The Perfect Blend for Results in 2024
Table of contents: The rise of the digital maestro A symphony of Success Reaching the right audience Building brand recognition
Google Performance Max: Everything you need to know
Table of contents: Performance Max: The All-In-One Powerhouse for Google Ads Performance Max vs. The Rest: Why It Wins Performance
