Scaled enterprise revenue by 40% annually across North America by auditing legacy campaigns and restructuring targeting frameworks for high-volume paid media budgets. Directed the end-to-end rebuild of the enterprise website and executed the go-to-market strategy for corporate acquisitions, optimizing digital infrastructure for a portfolio of 7 brands.

Structured operations, established commercial positioning, and managed cross-border performance campaigns for agencies and brands across Canada, the UK, and the United States. Increased lead generation by 600% at a $73.77 CPA for a regional enterprise and deployed data-driven tracking systems that removed workflow friction.

Engineered a future-proof B2B web infrastructure and overhauled the global business intelligence framework for a multi-billion dollar manufacturing enterprise and its subsidiary portfolios. Achieved a 500% improvement in organic keyword rankings within 4 months through technical SEO restructuring across 19 global web properties.

Accountable for driving operational performance, commercial positioning, and digital infrastructure strategy for tier-one corporate clients. Secured over $6.2M in new corporate business by designing and presenting high-level market positioning strategies, winning 95% of competitive agency pitches.

Directed high-volume e-commerce optimization and performance strategies for tier-one FMCG and Fashion Retail sectors, while advising corporate accounts on aggressive growth strategy.

Executed rigorous performance strategies to hit commercial KPIs for large-scale corporate brands across the alcohol, finance, and fast-food sectors.

Built a fundamental understanding of omnichannel project management, content production, and paid media deployment managing accounts at McCann Worldgroup (IPG) and King James.