Articles By This Author
What Is Brand Building?
Building Your Brand: An International Perspective Establishing a brand is a foundational step for any venture. However, truly building that brand demands a deliberate strategy centered on recognition, reliability, and broader market penetration. Brand building is essentially the ongoing work of promoting your brand. This encompasses increasing public knowledge of your brand, showcasing your offerings, […]
Decoding The Day: Inside The World Of An SEO Specialist
What a Day in the Life of an SEO Specialist Looks Like Most people understand search engines as a tool, a fundamental part of marketing for businesses of all sizes. However, the intricacies of search engine optimization, or SEO, often remain a mystery. Many believe that simply adding a few keywords to web pages is […]
Technical vs On-Page vs Off-Page SEO: What’s the Difference?
Technical, On-Page, and Off-Page SEO: Understanding the Essentials Achieving a top spot in search results, attracting more organic traffic, and ultimately growing your business hinges on implementing effective on-page, off-page, and technical SEO practices. While distinct in their approach, these three pillars of SEO are equally crucial for enhancing user experience and boosting your website’s […]
HubSpot’s April 2024 Updates: Gaining a Strategic Advantage with AI and Automation
In the competitive North American market, staying ahead means continuously optimizing how you operate. HubSpot’s April 2024 product update is a clear signal that the company is committed to giving its users a strategic advantage. By prioritizing artificial intelligence (AI) and deep-seated automation, HubSpot is equipping teams to work smarter and drive better results. This […]
The Cookie Crumbles: A Marketer’s Guide to Measurement in a Post-Apocalyptic World
The Cookies End is Nigh (But Not Really) The marketing world is in a tizzy. The “death of the third-party cookie” has been prophesied for years, and now, with Apple and Google blocking them in their browsers, it feels like the apocalypse is finally upon us. But before you start stockpiling canned goods and building […]
McDonald’s Fries Take Over Your Nose (and Maybe Your Stomach)
This week, McDonald’s Netherlands launched a campaign that will tantalize your senses in a whole new way. They’ve created billboards that emit the unmistakable aroma of their famous French Fries! Imagine walking down the street and catching a whiff of something delicious. You approach a seemingly unassuming billboard, painted in McDonald’s signature red and yellow. […]
5 Trends Shaping the Next Generation of Digital Marketing
The Digital Marketing Revolution: How Modern Technologies are Transforming Customer Engagement Digital marketing is undergoing a seismic shift, driven by innovative IT solutions that leverage cutting-edge technologies like artificial intelligence, automation, data analytics, and personalization. These advancements are empowering businesses to craft more efficient and effective marketing campaigns, ultimately enhancing the customer experience across all […]
Nike’s Marketing Strategy for a Bolder Rebound
Nike is taking a big swing at regaining its momentum. Facing stagnant growth and challenges in its direct-to-consumer (DTC) business, the sportswear giant is prioritizing bolder brand marketing as a key part of its turnaround plan. The upcoming Summer Olympics in Paris will be the proving ground for this refreshed strategy, serving as a global […]