How John Deere’s TikTok Strategy is Redefining Brand Relevance
A strategic breakdown of how a legacy brand is cultivating a new audience and proving that true marketing influence is built on authenticity, not tradition. The Seismic Shift in Brand Building In a powerful demonstration of forward-thinking strategy, John Deere—a name synonymous with legacy and agricultural power—is making a significant play in the digital realm. […]
Why Authentic Connection Not Just Reach Defines Modern Beauty Marketing
It’s About Time Beauty Brands Recognize the Influence of OnlyFans Stars It’s rare that an influencer collaboration genuinely captures my attention, but Urban Decay, please accept my applause. Their choice of Ari Kytsya as an influencer partner isn’t just noteworthy; it’s a profound statement on the evolving landscape of beauty marketing. As someone who has […]
Building Mental Availability: Practical Strategies for Long-Term Brand Growth
Building Mental Availability Building strong Mental Availability is not an overnight endeavor but rather a consistent, long-term strategy focused on making your brand easily retrievable from memory in relevant purchase situations. It’s about ensuring that when consumers think about a product category or have a need that your brand can fulfill, your brand name readily […]
Why You Need A Brand Strategist For Your Brand
5 Compelling Reasons Your Brand Needs A Strategist In today’s competitive North American marketplace, a recognizable and trustworthy brand presence isn’t just nice to have—it’s essential for triumph. However, crafting and nurturing a brand image that truly distinguishes itself can feel like navigating a complex maze. This is precisely where the expertise of a brand […]
What Does A Brand Strategist Actually Do?
My Mom Still Asks: “So, What Exactly Do You Do?” Hey Everyone! Steve Ferreira here, a brand strategist assisting individuals and businesses across North America in reaching their full potential. It’s what I focus on, yet often, the specifics remain a bit of a mystery to those around me. I frequently get asked, “But what […]
What Is Brand Building?
Building Your Brand: An International Perspective Establishing a brand is a foundational step for any venture. However, truly building that brand demands a deliberate strategy centered on recognition, reliability, and broader market penetration. Brand building is essentially the ongoing work of promoting your brand. This encompasses increasing public knowledge of your brand, showcasing your offerings, […]
The Cookie Crumbles: A Marketer’s Guide to Measurement in a Post-Apocalyptic World
The Cookies End is Nigh (But Not Really) The marketing world is in a tizzy. The “death of the third-party cookie” has been prophesied for years, and now, with Apple and Google blocking them in their browsers, it feels like the apocalypse is finally upon us. But before you start stockpiling canned goods and building […]
5 Trends Shaping the Next Generation of Digital Marketing
The Digital Marketing Revolution: How Modern Technologies are Transforming Customer Engagement Digital marketing is undergoing a seismic shift, driven by innovative IT solutions that leverage cutting-edge technologies like artificial intelligence, automation, data analytics, and personalization. These advancements are empowering businesses to craft more efficient and effective marketing campaigns, ultimately enhancing the customer experience across all […]