In-Game Advertising & How To Own It
The gaming industry is booming, and in-game advertising is surging alongside it. Forget clunky banner ads – today’s IGA is sophisticated, strategic, and reaches demographics unreachable through traditional channels. Gone are the days of primitive graphics and limited ad options. The market is now a staggering $18.4 billion USD powerhouse, projected to climb even higher. […]
Estée Lauder Leads the Charge in Balancing Brand Building and Performance Marketing
Estée Lauder Companies, a powerhouse with Clinique, MAC Cosmetics, and La Mer under its umbrella, proves you can excel in both brand building and performance marketing. At eTail Palm Springs, Doug Jensen, Senior Vice President of Go-to-Market Analytics and Activation, presented a groundbreaking approach that achieves this perfect balance. The Challenge: Balancing Brand and Performance […]
WPP Embraces AI to Bridge Performance Gap
WPP closed 2023 with a solid performance, but not without acknowledging areas for improvement. While global organic revenue rose 0.9%, falling short of initial expectations, the U.S. market, a key driver, witnessed a 4.5% dip due to client cutbacks in tech, healthcare, and retail. This underscores WPP’s strategic shift towards Generative AI (AI). With a […]
Social Media Topples Google as Top Local Search Platform for Gen Z
Google, the long-reigning king of search, has been usurped by social media giants Instagram and TikTok for Gen Z seeking local businesses. A report by marketing platform SOCi reveals a stunning shift in search behavior, with Instagram (67%) and TikTok (62%) taking the top two spots for Gen Z local searches, pushing Google down to […]
Google’s Meridian: A Powerful Tool for Navigating the Cookieless Future
Marketers, rejoice! As third-party cookies crumble and traditional measurement tactics falter, Google offers a solution: Meridian. This open-source marketing mix model (MMM) equips you with the tools to measure campaign effectiveness in a privacy-focused and cookieless future. Don’t let the demise of old attribution methods leave you scrambling. Meridian empowers you to not only adapt […]
The Power of Google Search Console for SEO Mastery
Discover how to leverage Google Search Console (GSC) to analyze your site’s organic search performance, identify areas for improvement, and troubleshoot issues. Originally called Google Webmaster Tools, GSC is an essential SEO tool that provides invaluable insights and monitors technical site health. What is Google Search Console? GSC is a free Google service allowing site […]
When & How Should You Outsource Your Digital Work? Here’s How to Decide
The digital marketing battlefield is ruthless. You, the visionary entrepreneur, understand the power of cutting-edge marketing. But without flawless execution, even the most brilliant strategies fall flat. However, you can’t be everywhere at once. Splitting your focus between marketing and core business functions hinders progress. Limited resources further cripple your efforts. Here’s the answer: outsource […]
SEO vs. PPC – Choosing the Best Strategy for Your Business
The digital landscape is a battlefield, and your website is your weapon. In this ever-evolving war for online dominance, search engine optimization (SEO) is your ultimate arsenal. With billions of daily searches on Google alone, effective SEO isn’t a suggestion – it’s a necessity. This guide equips you with the knowledge and strategies to conquer […]