From Data Janitors to Marketing Masterminds: How AI Can Free Marketers
Marketers today are buried under an avalanche of data. This vast information pool, while holding the key to a better understanding of audiences and creating effective campaigns, has become a significant burden. A recent study of North American marketers revealed that a staggering 41% dedicate at least half their time to data wrangling—the tedious process […]
Why Fashion Needs to Embrace Older Consumers
For too long, the fashion industry has been fixated on a singular, youthful vision. From runway models to glossy magazine spreads, the message has been clear: fashion is for the young. This narrow focus, however, is a missed opportunity. Having spent over a decade in fashion and beauty retail, working with major brands from Aldo […]
Transforming Marketing with Daily AI Integration
Redefining Strategy: AI as a Core Compontent, Not a Sidelines Tool The marketing landscape has always been a field of constant change. To stay relevant and competitive, marketers must continuously adapt. In recent years, the rapid evolution of artificial intelligence has presented a significant opportunity. While some see AI as a futuristic concept or a […]
Big Data, Small Thinking. How an industry obsession with numbers misses the point
big data marketing insights | Steve Ferreira Consulting
Do You Really Need A Digital Marketing Analyst?
Why Your Business Needs A Digital Marketing Analyst In today’s digital landscape, a robust online presence isn’t just beneficial—it’s essential for business growth. Digital marketing is a key driver of this success. To truly harness its power and steer your company forward, you need someone who can interpret data and guide strategic decisions. This is […]
Marketing Analyst: What They Do, Salary, and How to Become One
What Does a Marketing Analyst Do? A marketing analyst is a skilled professional focused on market research and the interpretation of data. Their main job involves gathering and analyzing information related to market trends, consumer behavior, and the competitive landscape. This role demands strong analytical capabilities, a solid understanding of marketing principles, and precision in […]
What Does a Digital Marketing Data Analyst Do?
What Does a Digital Marketing Data Analyst Truly Do? A digital marketing data analyst focuses on gathering, refining, and examining data specifically related to online marketing efforts to assist in solving business challenges. This role involves transforming raw data into actionable insights that drive better marketing decisions. A digital marketing data analyst collects, cleans, and […]
HubSpot’s April 2024 Updates: Gaining a Strategic Advantage with AI and Automation
In the competitive North American market, staying ahead means continuously optimizing how you operate. HubSpot’s April 2024 product update is a clear signal that the company is committed to giving its users a strategic advantage. By prioritizing artificial intelligence (AI) and deep-seated automation, HubSpot is equipping teams to work smarter and drive better results. This […]