WPP Embraces AI to Bridge Performance Gap
WPP closed 2023 with a solid performance, but not without acknowledging areas for improvement. While global organic revenue rose 0.9%, falling short of initial expectations, the U.S. market, a key driver, witnessed a 4.5% dip due to client cutbacks in tech, healthcare, and retail. This underscores WPP’s strategic shift towards Generative AI (AI). With a […]
Dove Takes a Stand for Real Beauty in the Age of AI
Dove celebrates 20 years of its iconic “Real Beauty” campaign with a bold move: rejecting AI-generated models in its advertising. This isn’t just a celebration; it’s a declaration. The new campaign, “The Code,” exposes the limitations of current AI tools. Women enter prompts like “a gorgeous woman” and are met with unrealistic, cartoonish results. Dove […]
Social Media Topples Google as Top Local Search Platform for Gen Z
Google, the long-reigning king of search, has been usurped by social media giants Instagram and TikTok for Gen Z seeking local businesses. A report by marketing platform SOCi reveals a stunning shift in search behavior, with Instagram (67%) and TikTok (62%) taking the top two spots for Gen Z local searches, pushing Google down to […]
Google’s Meridian: A Powerful Tool for Navigating the Cookieless Future
Marketers, rejoice! As third-party cookies crumble and traditional measurement tactics falter, Google offers a solution: Meridian. This open-source marketing mix model (MMM) equips you with the tools to measure campaign effectiveness in a privacy-focused and cookieless future. Don’t let the demise of old attribution methods leave you scrambling. Meridian empowers you to not only adapt […]
Game Advertising: A Top Growth Engine for Marketers
The Interactive Advertising Bureau (IAB) unveils a powerful report, “Changing the Game,” on the opening day of its annual PlayFronts marketplace. This report confidently asserts game advertising as a top growth area for marketers. An overwhelming 86% of marketers agree that in-game advertising is brand-safe, with 40% actively planning to increase their investment in this […]