L’Oréal Paris Shatters Fear of Failure with Powerful “Worth It Resume” Campaign
L’Oréal Paris, a longstanding champion of women’s empowerment, unveils its groundbreaking “Worth It Resume” campaign. This initiative dismantles the stigma around failure and ushers in a new definition of success for women.
Inspired by the insight that 81% of women feel intense pressure to avoid failure, L’Oréal Paris takes a bold stance. The campaign challenges traditional resumes by highlighting the setbacks and struggles that pave the way for triumphs.
Leading Ladies Share Their “Worth It” Journeys
Global brand ambassadors, including Eva Longoria, Helen Mirren, Jane Fonda, and more, have created “Worth It Resumes” for LinkedIn. These resumes break the mold, showcasing not just achievements, but also the challenges that shaped them.
Delphine Viguier-Hovasse, L’Oréal Paris’ global brand president, emphasizes the campaign’s transformative purpose: “The ‘Worth It Resume’ aims to create a new definition of success, one that celebrates the stepping stones to achievement.”
A Movement Across Platforms
The campaign extends beyond LinkedIn, a platform increasingly popular for both professional networking and social engagement. L’Oréal Paris has enlisted the power of social media, with brand ambassadors like Eva Longoria leading the charge on Instagram. The movement encourages women worldwide to share their own #WorthItResume stories.
Building on the legacy of L’Oréal Paris’ iconic “Because I’m Worth It” slogan, the “Worth It Resume” campaign empowers women to redefine success. It’s a call to action, urging women to embrace challenges, celebrate their journeys, and confidently assert their worth.