In-Game Advertising & How To Own It
The gaming industry is booming, and in-game advertising is surging alongside it. Forget clunky banner ads – today’s IGA is sophisticated, strategic, and reaches demographics unreachable through traditional channels. Gone are the days of primitive graphics and limited ad options. The market is now a staggering $18.4 billion USD powerhouse, projected to climb even higher. […]
Boost Conversions with Conversational AI: The Future of Google Ads
Google Ads is taking a massive leap forward with the official rollout of its conversational ad creation experience powered by Gemini, Google’s most advanced AI model yet. This is more than just a new feature; it’s a fundamental shift in how businesses build search campaigns. Effortless Creation, Powerful Results Early tests paint a clear picture: […]
Game Advertising Should Be Your Next Big Move
The gaming industry is booming, and there’s no sign of it slowing down. Despite recent industry changes, a new report by Dentsu confirms gaming’s power to grab attention and deliver exceptional results for advertising. Twitch, a giant in the gaming streaming world, is a prime example. Dentsu’s research shows it boasts superior brand recall and […]
Estée Lauder Leads the Charge in Balancing Brand Building and Performance Marketing
Estée Lauder Companies, a powerhouse with Clinique, MAC Cosmetics, and La Mer under its umbrella, proves you can excel in both brand building and performance marketing. At eTail Palm Springs, Doug Jensen, Senior Vice President of Go-to-Market Analytics and Activation, presented a groundbreaking approach that achieves this perfect balance. The Challenge: Balancing Brand and Performance […]
WPP Embraces AI to Bridge Performance Gap
WPP closed 2023 with a solid performance, but not without acknowledging areas for improvement. While global organic revenue rose 0.9%, falling short of initial expectations, the U.S. market, a key driver, witnessed a 4.5% dip due to client cutbacks in tech, healthcare, and retail. This underscores WPP’s strategic shift towards Generative AI (AI). With a […]
Social Media Topples Google as Top Local Search Platform for Gen Z
Google, the long-reigning king of search, has been usurped by social media giants Instagram and TikTok for Gen Z seeking local businesses. A report by marketing platform SOCi reveals a stunning shift in search behavior, with Instagram (67%) and TikTok (62%) taking the top two spots for Gen Z local searches, pushing Google down to […]
Game Advertising: A Top Growth Engine for Marketers
The Interactive Advertising Bureau (IAB) unveils a powerful report, “Changing the Game,” on the opening day of its annual PlayFronts marketplace. This report confidently asserts game advertising as a top growth area for marketers. An overwhelming 86% of marketers agree that in-game advertising is brand-safe, with 40% actively planning to increase their investment in this […]
When & How Should You Outsource Your Digital Work? Here’s How to Decide
The digital marketing battlefield is ruthless. You, the visionary entrepreneur, understand the power of cutting-edge marketing. But without flawless execution, even the most brilliant strategies fall flat. However, you can’t be everywhere at once. Splitting your focus between marketing and core business functions hinders progress. Limited resources further cripple your efforts. Here’s the answer: outsource […]