McDonald’s Fries Take Over Your Nose (and Maybe Your Stomach)
This week, McDonald’s Netherlands launched a campaign that will tantalize your senses in a whole new way. They’ve created billboards that emit the unmistakable aroma of their famous French Fries! Imagine walking down the street and catching a whiff of something delicious. You approach a seemingly unassuming billboard, painted in McDonald’s signature red and yellow. […]
Google’s Meridian: A Powerful Tool for Navigating the Cookieless Future
Marketers, rejoice! As third-party cookies crumble and traditional measurement tactics falter, Google offers a solution: Meridian. This open-source marketing mix model (MMM) equips you with the tools to measure campaign effectiveness in a privacy-focused and cookieless future. Don’t let the demise of old attribution methods leave you scrambling. Meridian empowers you to not only adapt […]
Game Advertising: A Top Growth Engine for Marketers
The Interactive Advertising Bureau (IAB) unveils a powerful report, “Changing the Game,” on the opening day of its annual PlayFronts marketplace. This report confidently asserts game advertising as a top growth area for marketers. An overwhelming 86% of marketers agree that in-game advertising is brand-safe, with 40% actively planning to increase their investment in this […]
Crafting a Unique Brand Strategy for 2024
Forget wondering if brand strategy matters. In today’s digital battlefield, it’s the ammunition that separates winners from losers. Think about it: why do people choose one product over another? It’s not always about pure functionality. Powerful branding creates a connection, an experience that motivates customers to pick you. That’s what strategy is all about – […]
Squeeze More Out of Your Digital Marketing Budgets
Maximize Your ROI and Dominate Your Market The digital landscape has revolutionized how businesses reach customers. Forget timid tactics – it’s time to harness the power of digital marketing to achieve explosive growth. This guide will equip you to maximize your ROI and conquer your market while understanding how to use your digital marketing budgets […]
Synergy in Integrated Marketing – A Guide to Drive ROI
In today’s digital marketing landscape, fragmentation is a recipe for failure. Consumers are bombarded with messages across countless channels, making it crucial to present a unified front. This is where integrated marketing steps in, wielding the combined might of SEO, design, and content to create an unstoppable force. Integrated marketing isn’t a mere collection of […]
5 Reasons Why You Need A Brand Strategist For Your Brand
In today’s saturated market, a forgettable brand is a failing brand. Consumers are bombarded with choices, and the only way to rise above the noise is with a powerful, strategic brand identity. That’s where the expertise of a brand strategist comes in. Dominate the Competition with a Winning Brand Strategy A brand strategist isn’t just […]
I Need to Know, Are You a Strategist or Just a Manager?
Forget textbook formulas and rigid tests. The mark of a true strategist lies not in theoretical knowledge, but in a distinct set of characteristics and actions. This article delves into the essence of strategic management competence, drawing inspiration from the legendary Prussian strategist Helmuth von Moltke. We’ll unveil the key questions that separate visionary strategists […]